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Pac-man is launching their special edition video game to raise awareness about reducing plastic usage. Pac-waste, the special edition Pac, resembles all the waste under the sea. By using a metaphor, changing the Pac-man character into a fish & the ghosts into the plastic waste. The purpose of this campaign is to raise attention regarding plastic waste polluting our ocean in a fun way. Since most Pac-man players are kids, this will be an excellent chance to educate them since their generation will determine what will happen in our future. Remember, It’s our trash. It’s our problem.

Remember Me is a campaign made to appreciate the Alzheimer’s caregiver and encourage their family and young people to take parts in lightening up the caregiver’s burden. An event to support the caregiver and to promote caregiver’s supporting tool (pillow & app) will be held as part of the campaign.

Logo animation

The fusion of 2 different age group creating a flavour of origin