top of page

06

07_ ad campaign (team work).jpg

FUMUS

Smoking can actually alter genes and leave a lasting effect on DNA. This campaign is using the imaginary method to create a new human race which gets DNA mutations caused by smoking in the next 60 years. It will give the virtual image to people's intuitive virtual experience and warn smokers again that if they don't quit smoking, their future and their next generation will become like this.

bottom of page