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Canvas Tote Bag MockUp.jpg


The concept is to use a metaphor by changing the Pac-man and the ghosts into fish & trashes. Pac- Waste, The Pac-man is like Pac(k)in all the waste under the sea. The core creative purpose behind this campaign is to get people attention in a fun way. The primary target audience is the young generation because our generation will determine what will happen in our future by what we’re doing now. Since kids have a bigger possibility to play Pac-man, I think it will be good if the advertisement can educate people since they are kids.

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